© 2019 Emily Lipps

SCHOOL OF ART PROSPECTUS

EDITORIAL DESIGN

OVERVIEW

The School of Art at Ball State University is an esteemed department made up of 13 areas of study. I was tasked with creating a prospectus that was more aligned with the trends and styles of today, instead of the clean academic looking books they have distributed in the past. 

EDITORIAL DESIGN

As I thought about refreshing the information that is included in a prospectus I thought of three things: color, images, and new information to include. With the colors I wanted to create something completely unique, not only compared to other universities but even within Ball State itself. As I thought about imagery, I knew I wanted to focus on showing organic photos that told an accurate story of each program. As we started to narrow some of the knowledge down I wanted to add stuff that prospective students want to know, but don't always know how to ask. So, I thought it was important to include the curriculum in a unique way.