© 2019 Emily Lipps

GENDERED

IDENTITY DESIGN, SOCIAL MEDIA, EDITORIAL DESIGN,

WEBSITE, & OUTDOOR ADVERTISEMENTS

OVERVIEW

Social Media over the last ten years has become more integrated in our lives than any other source of information, or form of communication. With this influx in our use of social media there is more of a need than ever to educate internet users about the disparity of representation between gender, as well as all the other terms and types of representation that are also lacking. According to Instagram they have 1 billion users that use the platform at least once a month,

and half of those monthly users log in to scroll daily. This justifies the need to educate the impressionable minds that frequent social media, and those responsible for maintaining the content on each of these sites. gendered is an organization that thrives to educate web users on the gap between genders in the media and the kinds of representations that come with

each gender. 

IDENTITY

gendered consists of a logomark and a name. the name when broken down into its simplest pieces means gender education. The logomark at first glance looks like nothing more than an asterisk. This mark was chosen to emphasize that gender is an exception and that is more than male or female. Within the logomark are the pieces of an x and y to represent the chromosomes that determine sex, but are just pieces that make up a foundation that is determined by you and not genetics.

SOCIAL MEDIA

The extensive social media campaign is curated to educate followers on a new term every week. The week begins with a definition that sets the tone for the rest of the week. Then it’s followed by a quote from a celebrity or activist that has a personal connection with the term of that week. Then the week closes with a form of media that showcases that term, whether that be through advertisements, art, or news.

GENDERED

IDENTITY DESIGN, SOCIAL MEDIA, EDITORIAL DESIGN,

WEBSITE, & OUTDOOR ADVERTISEMENTS

OVERVIEW

Social Media over the last ten years has become more integrated in our lives than any other source of information, or form of communication. With this influx in our use of social media there is more of a need than ever to educate internet users about the disparity of representation between gender, as well as all the other terms and types of representation that are also lacking. According to Instagram they have 1 billion users that use the platform at least once a month, and half of those monthly users log in to scroll daily. This justifies the need to educate the impressionable minds that frequent social media, and those responsible for maintaining the content on each of these sites. gendered is an organization that thrives to educate web users on the gap between genders in the media and the kinds of representations that come with

each gender. 

IDENTITY

gendered consists of a logomark and a name. the name when broken down into its simplest pieces means gender education. The logomark at first glance looks like nothing more than an asterisk. This mark was chosen to emphasize that gender is an exception and that is more than male or female. Within the logomark are the pieces of an x and y to represent the chromosomes that determine sex, but are just pieces that make up a foundation that is determined by you and not genetics.

SOCIAL MEDIA

The extensive social media campaign is curated to educate followers on a new term every week. The week begins with a definition that sets the tone for the rest of the week. Then it’s followed by a quote from a celebrity or activist that has a personal connection with the term of that week. Then the week closes with a form of media that showcases that term, whether that be through advertisements, art, or news

EDITORIAL DESIGN

An editorial design was made to showcase stories of brave volunteers. This book would be used to spread the gendered message to real people through real people.

WEBSITE

The website’s main function is to allow the public a chance to read through a more extensive database of real stories, as well as giving them the opportunity to share their own.

OUTDOOR ADVERTISEMENTS

The outdoor advertisements are used to attract more people to the website and encourage them to add to the conversation. The billboards are placed to educate the content creators about this gap and promote change within the media industry.