© 2019 Emily Lipps

SHARK DEFENSE IDENTITY

IDENTITY DESIGN

OVERVIEW

Shark Defense is a company that specializes in making and selling wristbands that emit a wave of energy to deter sharks from approaching . Their current logo was not representative of the products they sold.  So, I redesigned it to better represent the company.

IDENTITY

My logo incorporates a wave of energy connecting with the ocean to resemble the crest of a wave. The circle around the fin refers to the shape of their product. The blue color was chosen to directly relate to the environment in which the product will be used.